Giacomo’s Gourmet Foods
Hand Crafted Gourmet Granola
In the life of all companies, there comes an exciting time when you need to do the deep dive and hard work to bring your enterprise to the next level. Reviewing spreadsheets, trending sales, focusing on cost of goods, evaluating customer trends, determining the effect of marketing campaigns can be an extremely stressful, agonizing exercise. Then comes the part where you must address the elephant in the room: What is that magic number, the price, you are going to present to your consumer.
In our niche market as a gourmet granola producer, we have to be vigilant as well as informed to what the market is demanding as well as what it can support. Although we had all of the data, we were getting stuck in the process. We knew we needed a strategic, objective business partner to assist us with getting through the ever changing details and keep us focused on moving forward. Lydia Di Liello was recommended by a peer who believed her pragmatic approach would be a great fit in our company. After an introductory meeting, it was clear we had found a gem. Her unique way of extracting information, asking pointed questions, as well as recognizing the many challenging we face in a fluid market helped get us on track quickly.
Lydia is generous with her time, truly listens, makes herself available on our schedule, and keeps us focused on results. After careful evaluation, Lydia worked with us to create a new pricing structure guiding us through the transition. Ever mindful of avoiding brand and pricing confusion, Lydia recommended a repackaging and price realignment. She was instrumental in assisting us with creating a story that we could present to our customers emphasizing the uniqueness and value our products bring. Our launch was a huge success and we are now experiencing increased revenue and a much higher profit margin. We are now well positioned to expand into emerging markets.
It is with great confidence that we recommend Lydia Di Liello with Capital Pricing Consultants, LLC If you have additional questions, please do not hesitate to contact me at 508-826-2133 or via email at firstname.lastname@example.org.
Laurie Del Garbino, President
230 West Mountain St.
Worcester, MA 01606