As a noted author, Lydia has been published in industry recognized pricing journals throughout her career and written a diverse array of articles ranging from “Cost” challenges and its impact on operations (The Trouble with Cost, “The Pricing Advisor” November 2005) to the power struggle relationship between Pricing and Sales (Creating Collaboration Between Pricing and Sales: Making the Impossible Possible “Pricing Advisor” June 2015). She is also a frequent guest on interview venues discussing a variety of pricing issues including: “Successful Software Development and Implementation”, Mimiran, as well as most recently by Pricing Brew regarding “Why Pricing fails in the Boardroom”. Her most recent article, Creating Collaboration Between Pricing and Sales: Making the Impossible Possible is published in “The Pricing Advisor” June 2015.
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